Welcome to ALL STAFF 2022! Thank you for joining us.

​​​​​​​Today, you'll find out about our new brand before it goes public next week. Before the big reveal, a little background:

A brand is how we demonstrate the values we have and the value we bring to our community. It shows not only who we are, but who we aspire to be as an organization.

Over the past several years, we've realized that our current name might describe some of what we do, but it no longer tells people who we are. And we understand that it can even be a barrier to people who might not see themselves as needing a "mental health center."

We want everyone in Denver to think of our organization as a place where they belong - where they're seen, where they're valued, where they can come to get closer to the life they want to live.

And so, we are updating our brand.

Our name will be different. Our colors and logo will be different. Our energy will be different. But the heart of who we are will remain the same: an organization deeply committed to the people we serve. All of these parts of us will show everyone the whole of us in a way that makes it clear that it takes all of us - together.

You deserve to feel good when you talk about your organization. We hope that this makes you proud to be part of something remarkable, because there is nothing ordinary about what you do.

You power the pursuit of well-being.